Tianyoude Tashi Baijiu Winning the Best of Show and Double Gold Medal at the 2025 WSWA Competition
February 3, 2025
Denver, Colorado - On February 3, 2025, at the recently concluded 2025 WSWA Access LIVE Wine & Spirits Tasting Competition hosted by the American Wine and Spirits Wholesalers Association (WSWA), TASHI Highland Barley Baijiu, produced by Tibet Alajabao Spirits Co., Ltd., a wholly-owned subsidiary of Tianyoude Group, won the prestigious Best of Show award and Double Gold medal. It was the only Chinese baijiu to receive such honors at the event. Additionally, the company's Tibetu Triple Cask Whiskey, a highland barley whiskey, was awarded a Silver medal. The competition took place at the Gaylord Rockies Resort and Convention Center in Denver, Colorado.
The WSWA Access LIVE competition is one of the most renowned events in the North American wine and spirits industry, showcasing alcoholic beverages from around the world. On this global stage, Tibet Alajabao Spirits Co., Ltd. emerged as a shining star, with its two meticulously crafted international independent brands—Tashi Highland Barley Baijiu and Tibetu Triple Cask Whiskey—proving to be strong contenders. These brands are not only the result of the company's deep understanding of the international market but also a vivid representation of the perfect fusion of Tibet's unique cultural heritage and modern brewing techniques.
Tashi Highland Barley Baijiu was awarded the Best of Show and Double Gold at the WSWA Access LIVE competition. It is not just a Chinese baijiu but also a cultural ambassador. The name "Tashi" is derived from the Tibetan word "Tashi Delek," symbolizing good fortune and auspiciousness. Made from highland barley, a unique crop of the Qinghai-Tibet Plateau, Tashi combines traditional Chinese baijiu brewing techniques with the quality design concepts of international spirits, showcasing a distinctive flavor profile. Designed specifically for international consumers, Tashi aims to allow spirits enthusiasts worldwide to experience the unique charm and cultural essence of the Qinghai-Tibet Plateau. Its widespread recognition among international consumers highlights Tibet Alajabao Spirits' ambition and capability to expand into global markets. Meanwhile, Tibetu Triple Cask Whiskey, a Chinese whiskey made from highland barley, demonstrates the company's efforts to explore the intersection of tradition and innovation. By aging the whiskey in three different types of oak casks, Tibetu Triple Cask Whiskey delivers a rich, layered flavor and a unique taste experience.
The successful debut of these two brands reflects Tibet Alajabao Spirits' profound understanding and precise positioning in the international market. Both Tashi and Tibetu Triple Cask Whiskey are independent international brands launched to meet the diverse tastes of global consumers, showcasing the company's independence and innovative capabilities in the process of globalization. With the introduction of these products, Tibet Alajabao Spirits Co., Ltd. is gradually becoming an important bridge connecting Eastern and Western cultures, presenting the world with Tibet's unique brewing culture and endless charm. The award notification from the organizing committee stated: "We are pleased to inform you that your product has won the Best of Show award, the highest honor bestowed by the WSWA Access LIVE Wine & Spirits Tasting Competition judges. The Best of Show award is given to the top-ranked product in its category. During the judging process, all judges collectively voted for the best contender, recognizing it as the benchmark in quality, complexity, balance, and craftsmanship within its category. A complete list of results is attached."
"We are deeply honored to receive these accolades at the 2025 WSWA Access LIVE competition," said Greg Zhang, CEO of the International Division of Qinghai Huzhu Tianyoude Highland Barley Spirits Co., Ltd. "Our Tashi Baijiu and Tibetu Triple Cask Whiskey reflect our commitment to quality, tradition, and the unique flavors of Tibet. These honors are a testament to the hard work and dedication of our entire team." Tianyoude Group and its subsidiary Tibet Alajabao Spirits Co., Ltd. will continue to explore new paths for the internationalization of Chinese spirits, carving out a unique global presence distinct from other baijiu brands. By offering high-quality products from the Qinghai-Tibet Plateau to global consumers, the company aims to tell the story of Chinese spirits through the language of international spirits, introducing highland barley baijiu and whiskey from the Qinghai-Tibet region to an even broader audience worldwide.
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About TianYouDe —
Qinghai Huzhu TianYouDe Highland Barley Spirit Co. Ltd. is a distinguished producer of authentic Tibetan barley spirits. Rooted in the pristine landscapes of the Tibetan plateau, our spirits are more than libations; they are a gesture of respect. With each sip, we honor heaven, earth, and our revered elders.
Our spirits owe their unique character to the Tibetan glacier waters that flow through the pristine highland barley fields. It’s a taste of the majestic Himalayas in every drop.